• 2020 Trade Show

    • Share:
    Name: 2020 Trade Show
    Date: April 7, 2020 - April 9, 2020
    Registration: Sorry, public registration for this event has been closed.
    Shaping the Future with DCHA
    Event Description:

    Due to the state of emergency surrounding the COVID-19 outbreak, Dane County has put a stop to all gatherings of more than 250 people. Therefore, all in-person events associated with the DCHA annual conference on April 7-9 have been canceled. 


    Please stay tuned, as the DCHA board and staff are working on a plan to potentially deliver the educational events and trade show exhibits in a digital format. The safety of our members, 

    attendees and the communities we serve is our top priority.


    If you made your hotel reservations outside of the room block (Expedia, Travelocity, etc.), or you did not ask for the DCHA room block, you will have to call the hotel and cancel. If you did make reservations through the room block, your room is cancelled. The Sheraton Madison Hotel can be reached at 1-888-625-4988.

    Please feel free to contact us directly if you have any questions, comments, or concerns. 

    Stay well,

    TJ McClure
    DCHA president


    Sue Schatz
    DCHA member services director


    Kristy Mach
    DCHA executive director


    Get in front of key dairy calf and heifer influencers at the 2020 Dairy Calf and Heifer Association (DCHA) Conference and Trade Show. The conference attracts hundreds of custom calf and heifer growers, dairy producers, researchers, academia, veterinarians and allied industry partners.
    Event Media:
    The DCHA annual conference is being held in the Exhibition Hall at the Alliant Energy Center in Madison, Wisc.
    1919 Alliant Energy Center Way
    Madison, WI 53713

    DCHA negotiated a group rate of $179 per night (plus applicable taxes and fees) with the Sheraton Madison Hotel, located east of the Alliant Energy Center. Visit http://bit.ly/DCHAhotel2020 or call 608- 251-2300 to reserve a room. Mention that you will be attending the DCHA conference to get the group rate. This rate is available until March 16, 2020. Make your reservation soon, before the room block fills, which may be prior to March 16.
    Date/Time Information:
    The DCHA conference and trade show will be held April 7-9, 2020.

    Important dates:
    1. March 6, 2020
      1. Last day to notify DCHA of booth cancellation for refund
    2. March 13, 2020
      1. Exhibitor representative form due
      2. Proof of insurance due
    3. April 7, 2020
      1. Exhibitor move in and setup from 8:00am-3:00pm
      2. Reception in the trade show from 5:30pm-7:00pm
    4. April 8, 2020
      1. Reception in the trade show from 5:30pm-6:30pm
    5. April 9, 2020
      1. Booth tear down may begin after 2:00pm
    Contact Information:
    Susan Schatz
    DCHA members receive a special rate of $250 off the cost of a booth. It pays to be a member!
    Earlybird rate-until December 20, 2019
    • Member 10x10 booth-$750
    • Non-member 10x10 booth-$1,000
    • Member 10x20 booth-$1,500
    • Non-member 10x20-$2,000
    Regular rate-from December 21, 2019-March 13, 2020
    • Member 10x10 booth-$950
    • Non-member 10x10 booth-$1,200
    • Member 10x20 booth-$1,700
    • Non-member 10x20 booth-$2,200
    NEW this year is a premium booth location, near the session rooms, only nine booths available!
    • Member premium rate 10x10-$1,500
    • Non-member premium rate 10x10-$2,500
    Exhibitor fee includes 10x10 or 10x20 booth space, company sign, 1 table, 2 chairs, 1 wastebasket, exhibitor listing in the conference resource guide and 2 conference registrations and exhibitor badges per booth (all meals included).
    Set a Reminder:
    Enter your email address below to receive a reminder message.